You deliver a ton of value.
But can the right people see it?

You need a unique solution

Hi! I'm Diana Ecker.I work with startups and independent service providers who already have most of what they need: customer knowledge, deep expertise, a passion for what they're building or doing. The problem is translating it.As a B2B SaaS marketer, I leveraged best practices, wrote and tested copy, and created experiences that turned customers into champions. As a career counselor, I helped Stanford PhD candidates and SU students overcome their own internal barriers and get an edge in competitive markets.I've found that it's in the overlap — where best practices meet a personal approach — that breakthroughs happen.Because when you're deeply invested, sorting out your messaging isn't just about marketing. It's about navigating your own blind spots and assumptions too.In my career, I've helped hundreds of people communicate their value in ways that feel right AND get the right people interested.Maybe you'll be next.

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The reasons that brought you here are legitimate

When you're building something new or your professional identity feels like it's on the line, communicating the value of your product or service can be weirdly hard. However, there are some very good reasons for this.• Your perspective may be locked to conserve energy for building your business
• You're so focused on the work that there's not much bandwidth left for language
• You're still holding on to certain words and phrases even if they're no longer relevant
• Seeing your website through a customer's eyes is cognitively and personally hardP.S. I called my consulting practice Coffee Fortress because it's amazing what people can figure out when they feel energized and safe. You might be surprised what you can accomplish in just a few sessions (or less)!