COFFEE FORTRESS LLC
Why is it so hard to communicate your value?
You solve real problems. But people don't seem to get it.
Fix the disconnect and start operating from a place of power.
It's harder than most people expect
When you're building something new or your professional identity is in flux, communicating your value can be surprisingly difficult. However, there are good reasons for this:➡️ Your perspective may be locked to conserve energy for building
➡️ You're holding on to certain language because it feels like a life raft
➡️ You could help a friend figure it out but it's different when it's youWorking with a messaging coach can help you get around these challenges and communicate your value with greater impact.
📈 Startup founders
Realign your home page copy
Connect with your ideal customers instead of scaring them off
✍️ Service providers
Escape the mission statement trap
Recalibrate your copy to inspire your ideal clients to work with you
⚓️ Career changers
Knock out the silent signals
Identify and remove hints that you're still anchored in your old field
What I've found that gets results
👋 Hi, I'm Diana.I work with people who have what they need in their head: customer knowledge, deep expertise, a passion for what they're building or doing. The problem is getting it out.As a B2B SaaS marketer, I leveraged best practices, wrote and tested copy, and created experiences that turned customers into champions. As a career counselor, I helped people overcome their own internal barriers and get an edge in competitive markets.What I found is that it's in the overlap — where best practices meet a personal approach — that breakthroughs happen.In my career, I've helped hundreds of people communicate their value in ways that feel right AND get the right people interested.Maybe you'll be next.
About working together
📅 To get started, schedule an intro call to see if it's a fit. Then book full-length sessions as needed.📝 Sessions focus on website copy, product messaging, professional positioning, or all of the above.🏆 Success looks like feeling significantly more grounded, clear, and aligned (and often ready to hit the ground running as soon as the call ends).
Take the first step
👉 Book a complimentary 20-minute intro call
Share what you're working on, ask any questions, and see whether working together would be a good fit.
P.S. If you like before-and-after comparisons...
🎉 One thing I hear a lot on calls: "Oh, now I see!" Things that were hazy suddenly feel obvious. Before we talk, take a few minutes to jot down your current messaging and how you feel about it. That way you'll have something to contrast it with after your call.